FORUM8 Co., Ltd. (2-15-1 Konan, Minato-ku, Tokyo. President Yuji Ito. URL: http://www.forum8.co.jp/english/) was awarded the "2019 CRM Best Practice Award" by the CRM Association Japan in October 2019. This was the 5th time FORUM8 has won this award. This award is distributed to only those who incorporate the most appropriate CRM-oriented practices to set model examples in Japan to reach the goal of "customer-centric relationship management".

The association highly valued the "Overseas development model by cultivation of potential customers" in the FORUM8 activities this year. For the sales in overseas, in cooperation with universities, research organizations, and governments, FORUM8 cultivated "potential users" by increasing persons with experience through events and seminars, and established them as "overseas customers" steadily by the branding and CRM practice.

Our award winning history started in 2014 with "CRM encouragement award" that CRM by UC-1 development support was highly evaluated. Subsequently we have been awarded the CRM Best Practice Award every year with the following contents.
2015: "A Fusion Model Bridging between Advanced Technologies and Customer Needs". The continuous effort and the sophisticated services for CRM were highly evaluated.
2016: "Service system transition model such as subscription". New subscription service, enhanced product demonstration activity, and improved instruction guidance.
2017: "Enhanced model of dialogue between developers and industry stakeholders". The development department has enhanced dialogue with users by the attendance of developers at user conferences and introduction seminars of civil engineering CAD.

Last year, FORUM8's "CRM model linked with the personnel system" was highly evaluated and was awarded the CRM Best Practice Award Continuation Award. FORUM8 worked on the establishment and enhancement of CRM production system by introducing Enterprise Risk Management system in the personnel and general affairs group. This fiscal year, we will develop CRM for company activities contributing to the national resilience and the regional revitalization at the 10 FORUM8 sales locations.

[Background of Award (Summarized)] FORUM8 has promoted CRM in the whole company while focusing on different departments every year and made results in all departments in Japan; support and service in 2015, sales in 2016, development in 2017, and personnel / general affairs in 2018. This year, FORUM8 promoted the deployment in the overseas sales department and the sales offices abroad. For the sales in overseas, in cooperation with universities, research organizations, and governments, we cultivated "potential users" by increasing persons with experience through events and seminars, and established them as "overseas customers" steadily by the branding and CRM practice. [Award Ceremony / Presentation / Case Studies] Date: October 29, 2019 Venue: Tokyo American Club (Azabudai, Minato-ku, Tokyo)

▲ Award ceremony		▲CRMBest Practice Award Trophy